Fast Facts About Women Consumers:
 
* Spend 80% of all US consumer dollars, $4.6 trillion per year
 
* 80% are in charge of handling their families day to day finances
 
* 42%  are responsible for business purchasing decisions
 
* 71% "will pay extra for products that are consistent with the image I want to portray"

Kalon Women ™ is considered the E-source for women forty plus. Our subscribers are made up of Boomer Women (and a few daring men) searching for ways to enhance their lives personally and professionally. This includes information on menopause, health and wellness issues, breast cancer awareness, how to be better at their careers, how to promote their products and services online and offline, how to increase their income and fortune, how to establish a web presence, travel and technology tips, advice, resources and international news.

Members of Kalon Women are highly educated, professional women between the ages of 40 and 90 looking for an intellectual, interactive, and professional experience. Kalon Women is a distinctive E-source with character, substance, and depth for women with a thirst for knowledge, an opinion, and an interest in self-discovery. These women seek clarity and awareness with respect to both themselves as well as other professional women. Notably, Kalon Women are among the most valued demographic for all marketers, as they encompass superior purchasing power with regard to both their career and personal lives.